(the habit of watching Netflix without your significant other)
and to do that we recreated a famous Brazilian trash TV show:
João Kleber's "Fidelity Test". In it, men were tempted
to cheat on their wives by beautiful models without knowing
they were being recorded. Instead of a model, we had Netflix.
The results of our social video were impressive: 22MM people impacted;
10MM views (4.5MM of them 100% organic); 50K+ shares;
190K+ reacts; and +100 media articles about our campaign
After losing the exclusivity for the NBA and NFL games, ESPN
launched "Your best Memories campaign" - in my portfolio - .
After that, we had to create a new visual identity of NBA. So, for all the print material,
we came up with a vintage feeling using glitches, types, and masks.