https://gabrielcavalheiro.com Gabriel Cavalheiro Mon, 13 May 2024 15:30:13 +0000 https://gabrielcavalheiro.com en https://gabrielcavalheiro.com/Taste-Cant-Wait Mon, 13 May 2024 15:30:13 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Taste-Cant-Wait TASTE CAN’T WAITCoca-Cola The Coca-Cola glass bottle is iconic, recyclable, and its flavor is unmistakable. But it has a flaw: there's an issue if you don't have a bottle opener. Our latest campaign for @The Coca-Cola Company highlights the bottle's singular weakness to address something more significant: when it comes to the flavor of a Coca-Cola, waiting to find a bottle opener is not an option. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/91e7223b0f8e7bfb4af8f4f16f18c8d577084ac76e858ed2c8510ebcac94f10b/Cannes_Digital_Proof_Keys_WEB.jpg" data-mid="210813038" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/91e7223b0f8e7bfb4af8f4f16f18c8d577084ac76e858ed2c8510ebcac94f10b/Cannes_Digital_Proof_Keys_WEB.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/fcf6008d8dc17f476915ab2a248c0402251ee02575f6768355506c193553a713/Cannes_Digital_Proof_VHS_WEB.jpg" data-mid="210813039" border="0" src="https://freight.cargo.site/w/1000/i/fcf6008d8dc17f476915ab2a248c0402251ee02575f6768355506c193553a713/Cannes_Digital_Proof_VHS_WEB.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/ee181131fb61d022e1e523e16b3a416a827d0c4c18f4868951f712b41a32b8ab/Cannes_Digital_Proof_Table_WEB.jpg" data-mid="210813040" border="0" src="https://freight.cargo.site/w/1000/i/ee181131fb61d022e1e523e16b3a416a827d0c4c18f4868951f712b41a32b8ab/Cannes_Digital_Proof_Table_WEB.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/020dbb9303a720203c273e18dba8a2a46205aa5f528f6e0c586f2790e3cad4b9/Cannes_Digital_Proof_SK8_WEB.jpg" data-mid="210813041" border="0" src="https://freight.cargo.site/w/1000/i/020dbb9303a720203c273e18dba8a2a46205aa5f528f6e0c586f2790e3cad4b9/Cannes_Digital_Proof_SK8_WEB.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/977802569089bff78b6ca25a63003e92a5fe76f9a76381a23dce42e7f5d785c0/Cannes_Digital_Proof_Smartphone_WEB.jpg" data-mid="210813043" border="0" src="https://freight.cargo.site/w/1000/i/977802569089bff78b6ca25a63003e92a5fe76f9a76381a23dce42e7f5d785c0/Cannes_Digital_Proof_Smartphone_WEB.jpg" /> https://gabrielcavalheiro.com/The-Undeniable-Street-View Thu, 11 May 2023 14:45:26 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/The-Undeniable-Street-View The Undeniable Street View United24 /&nbsp;Voices of Children /&nbsp;SOS Vostok /&nbsp;Nova Ukraine One of the biggest weapons of war will always be The Truth. So, to mark one year since the terror began we launched The Undeniable Street View. A website for anyone around the world to come see for themselves the undeniable truth of a crime that has and is still being inflicted on the people of Ukraine by Russia.The first ever war zone shown in Street View, people can walk the neighbourhoods of 6 Ukrainian cities that have found themselves on the front line of an illegal invasion&nbsp;and bear witness to the Russian targeting of civilian infrastructure up close. A special feature of the site allows visitors to toggle between what these neighbourhoods used to look like before the full-scale invasion, and how&nbsp; they look now. Clio Awards 2024 . 1 Shortlist Cannes Lions 2023 . 1 Bronze . 5 Shortlist The One Show 2023 . 16 Shortlist . 1 Gold . 1 Bronze . 6 Merits DAAD 2023 . 6 Shortlist . 1 Graphite Pencil . 2 Wood Pencil Dubai Lynx 2023 . 4 Shortlist .&nbsp;1 Silver https://gabrielcavalheiro.com/Uber-Subete Tue, 30 Apr 2024 12:28:44 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Uber-Subete GET ON BOARD - SÚBETE Uber This campaign showcases unexpected life situations and how Uber is always there to solve them for you. The main challenge was to find emotional insights to talk about rational service benefits such as Uber’s fixed pricing or its ‘Add a stop’ feature. https://gabrielcavalheiro.com/Ahora-Que-Ya-nos-veis Tue, 30 Apr 2024 12:04:46 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Ahora-Que-Ya-nos-veis WE DON’T TALK ABOUT THIS Ministerio de Igualdad - Gobierno de España Laughs. I still remember them. They sounded in the background while a teacher put a condom on a banana in front of twenty-something teenagers with their hormones raging. That's how my sex education began and ended. Eventually, I learned that there was much more to sex. And that's what this campaign is about. Normalizing what’s already normal. Because our periods aren’t dirty, our mothers masturbate and people with disabilities feel pleasure too. CdeC 2024 . 1 Silver https://gabrielcavalheiro.com/Viva-Espana Mon, 17 Jul 2023 14:23:54 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Viva-Espana VIVA. ESPAÑA. Ministerio de Igualdad - Gobierno de España ‘Viva España’ is a Spanish saying that translates to ‘Come on Spain’ and that for a long time was appropriated by the right wing to speak about our country pride. The curious thing is that in spanish 'Viva' not only means 'Come on' but also 'Alive'. So for this campaign the Ministry of Equality decided to re-appropriate this concept in order to talk about what we should really be proud of as a country: the policies of equality that have made thousands of women free, thousands of women alive. The campaign was published ten days before the Spanish general elections, an election in which the far right - and its denialism of gender-based violence as well as its attack on #LGBTQIA rights - was making inroads. This campaign was a reminder of the value of policies that stand up for people's rights. CdeC 2024 . 1 Silver https://gabrielcavalheiro.com/Icons-For-Medicines Thu, 15 Aug 2019 16:53:36 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Icons-For-Medicines ICONS FOR MEDICINESHCOR In Brazil, the misuse of medicines causes intoxication of 3 people per hour. Many of these cases could have been avoided if the patient had read the package insert, but they are written in too complex scientific language and more than 51% of the population simply ignore, putting their lives at risk. The current format of the package inserts endangers lives and this has become a serious public health problem. In a country with more than 230 million active smartphones, Icons for Medicines uses this platformto cross key information from patients with the main information in a package insert. All through AR,just point the camera from your phone at the medicine box and it will turn into informative and visually accessible packaging. The information is clearly represented, created through rigorous research alongside doctors and patients, who have defined universal icons, so that anyone in Brazil can have access to this information. Now the process of getting medicated has become much easier and safer. Shortlist . Cannes Lions 2019 . Pharma Shortlist . Cannes Lions 2019 . Mobile <img width="719" height="719" width_o="719" height_o="719" data-src="https://freight.cargo.site/t/original/i/f5ae38a338f7b422f49875cfedece26e5f854f144567b1eaa869b110a92adfcd/Icons_Gif_2.gif" data-mid="49451448" border="0" src="https://freight.cargo.site/w/719/i/f5ae38a338f7b422f49875cfedece26e5f854f144567b1eaa869b110a92adfcd/Icons_Gif_2.gif" /> <img width="704" height="704" width_o="704" height_o="704" data-src="https://freight.cargo.site/t/original/i/082dec8e8d542324b763af45ed449797218eb8b31d582021ebf4d2ad9de59b19/icons_gif_Square.gif" data-mid="49451572" border="0" src="https://freight.cargo.site/w/704/i/082dec8e8d542324b763af45ed449797218eb8b31d582021ebf4d2ad9de59b19/icons_gif_Square.gif" /> <img width="1915" height="1077" width_o="1915" height_o="1077" data-src="https://freight.cargo.site/t/original/i/0801208e5329ef1efccf46331e325682e8c5034e5ae62ed23c1555c72881f16c/ICONES_325.gif" data-mid="49451626" border="0" src="https://freight.cargo.site/w/1000/i/0801208e5329ef1efccf46331e325682e8c5034e5ae62ed23c1555c72881f16c/ICONES_325.gif" /> "I believe it's an excellent alternative for patients to have access to a simplified and more effective package insert." Dr. Carlos Madaloso, Digestive System Surgeon "It’s amazing when we seea simple solution that canpotentially save lives." Dr. Jarbas Marinho Branco,General surgeon and President of SBCBM/RS "The doctor feels safer witha tool that make the treatmentbe followed properly." Dr. Edgard Ferreira,HCor emergency medical coordinator https://gabrielcavalheiro.com/Hardees-UnAimaginable Thu, 12 Jan 2023 17:01:23 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/Hardees-UnAimaginable unAimaginable HARDEES AI is the word du jour, the topic of the moment. Everyone is talkin about AI and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebritie and news channels all over the world are discussing the hottest topi about how AI can replace human creativity. This moment has even been compared to the 'invention of the Guttenberg press' or 'invention of photography' by many thought leaders. We decided to put AI to the test with unAImaginable, an experiment to se just how good it really is, to see if it was the genius it’s purported to be - and whether there’s any way to alleviate everyone’s anxiety about it. We prompted AI’s image making tool DALL-E, to 'imagine Hardee’s SUPER STAR burger'. What came back was an array of weird, wacky, surreal, completel wild creations – amazing, near misses, beautiful images, but cruciall – not one was a 100% correct image of a SUPER STAR burger. So, we pushed it more with other prompts including giving the full recipe. But it still couldn’t nail a SUPER STAR burger down, in over 10,000 attempts. The One Show 2023 . 4 Shortlist&nbsp; Dubai Lynx 2023 . 1&nbsp; Shortlist . 1 Bronze <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/900d48306206c565b3e94295357326e87ef2b2f430be45158c8081f9250ef542/UnAImaginable_Screens_2.png" data-mid="164503464" border="0" src="https://freight.cargo.site/w/1000/i/900d48306206c565b3e94295357326e87ef2b2f430be45158c8081f9250ef542/UnAImaginable_Screens_2.png" /> <img width="3508" height="2356" width_o="3508" height_o="2356" data-src="https://freight.cargo.site/t/original/i/85f6a2a365c95cec91064336dc22f456fd73cfc6d26bf0a790b2fabdbad8db2f/UnAImaginable_Screens_Mosaic_Big.png" data-mid="165006973" border="0" src="https://freight.cargo.site/w/1000/i/85f6a2a365c95cec91064336dc22f456fd73cfc6d26bf0a790b2fabdbad8db2f/UnAImaginable_Screens_Mosaic_Big.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/ef3a430d976139461ca6a449c025c0340bcfa8247e8f4b5bd44b86a9dbb926ff/UnAImaginable_Screens_1.png" data-mid="164503293" border="0" src="https://freight.cargo.site/w/1000/i/ef3a430d976139461ca6a449c025c0340bcfa8247e8f4b5bd44b86a9dbb926ff/UnAImaginable_Screens_1.png" /> https://gabrielcavalheiro.com/FAIRY-TALE-DODGE Wed, 01 Jun 2022 14:55:29 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/FAIRY-TALE-DODGE FAIRY TALE DODGE We got sick of seeing muscle-car ads with nothing but car shots and no story. We started off with a brief that asked us to do the same, but instead decided to shine a light on this nocturnal species of cars in a language that we can all understand. This led us down a dark path, and what we came out with was a fairy tale that will haunt you for days. <img width="3046" height="1280" width_o="3046" height_o="1280" data-src="https://freight.cargo.site/t/original/i/706ddbf96e352e19c05708e2b8ee7172465071d8d158482e37523142147a9968/8.png" data-mid="144346557" border="0" src="https://freight.cargo.site/w/1000/i/706ddbf96e352e19c05708e2b8ee7172465071d8d158482e37523142147a9968/8.png" /> <img width="2275" height="1280" width_o="2275" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3ef0ae17b25a100a546e84d86c2091ab138a45e281e71df815ad94b50b75c822/1.png" data-mid="144346567" border="0" src="https://freight.cargo.site/w/1000/i/3ef0ae17b25a100a546e84d86c2091ab138a45e281e71df815ad94b50b75c822/1.png" /> <img width="1384" height="1280" width_o="1384" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ba911161759ca329d7d07f16e0ca8e5d60d921cf5f960489a16e379c3e8fa558/5.png" data-mid="144346575" border="0" src="https://freight.cargo.site/w/1000/i/ba911161759ca329d7d07f16e0ca8e5d60d921cf5f960489a16e379c3e8fa558/5.png" /> <img width="2105" height="2977" width_o="2105" height_o="2977" data-src="https://freight.cargo.site/t/original/i/a2d33d036a59a7e9dc4803afed95b593ba8a80e2230093a2b8be4fc727da407b/Poster_FairyTale_2.png" data-mid="144257055" border="0" src="https://freight.cargo.site/w/1000/i/a2d33d036a59a7e9dc4803afed95b593ba8a80e2230093a2b8be4fc727da407b/Poster_FairyTale_2.png" /> <img width="2105" height="2977" width_o="2105" height_o="2977" data-src="https://freight.cargo.site/t/original/i/e41ec7220048da6475772bf2b6ce09fb6f567ca7f876f0fd27c36a4acac590ac/Poster_FairyTale.png" data-mid="144257056" border="0" src="https://freight.cargo.site/w/1000/i/e41ec7220048da6475772bf2b6ce09fb6f567ca7f876f0fd27c36a4acac590ac/Poster_FairyTale.png" /> <img width="1384" height="1280" width_o="1384" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6673c776aa4439f0e1b88afd5fb197edd63cc9eb3ec82f991d87ee83574ffdc7/2.png" data-mid="144346663" border="0" src="https://freight.cargo.site/w/1000/i/6673c776aa4439f0e1b88afd5fb197edd63cc9eb3ec82f991d87ee83574ffdc7/2.png" /> <img width="2275" height="1280" width_o="2275" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1e3bf6267c3037fab440d13fa661bb56df08c44299bd74ba627ae8ffcf94cc80/9.png" data-mid="144346642" border="0" src="https://freight.cargo.site/w/1000/i/1e3bf6267c3037fab440d13fa661bb56df08c44299bd74ba627ae8ffcf94cc80/9.png" /> <img width="3046" height="1280" width_o="3046" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2da2ad579d364f0a9a96178ea17fee038b1892db73b26814fe8bf88da17dfea6/header3.png" data-mid="144346798" border="0" src="https://freight.cargo.site/w/1000/i/2da2ad579d364f0a9a96178ea17fee038b1892db73b26814fe8bf88da17dfea6/header3.png" /> https://gabrielcavalheiro.com/MESSI-STA Wed, 15 Feb 2023 12:22:23 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/MESSI-STA DISCOVER ANOTHER SIDE OF YOURSELF SAUDI&nbsp;TOURISM AUTHORITY Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors. https://gabrielcavalheiro.com/DEVASSA-2020 Wed, 16 Dec 2020 09:03:20 +0000 Gabriel Cavalheiro https://gabrielcavalheiro.com/DEVASSA-2020 TROPICAL MIX DEVASSA (Heineken) Devassa is a Heineken beer brand that has a deep connection with Brazilian music and culture. To launch this new brand concept, instead of a traditional TV spot, we created a music video starring Iza reinterpreting Brazil Pandeiro, an iconic song from Novos Baianos. Bronze . Clube de Criação 2021 . DevassaShortlist . Clube de Criação 2021 . Devassa <img width="1969" height="1108" width_o="1969" height_o="1108" data-src="https://freight.cargo.site/t/original/i/50dd2a1ffe5db61097af137eccccafbdbd78769a70d99d8d203266e81a8fd815/1.jpg" data-mid="92308594" border="0" src="https://freight.cargo.site/w/1000/i/50dd2a1ffe5db61097af137eccccafbdbd78769a70d99d8d203266e81a8fd815/1.jpg" /> <img width="743" height="687" width_o="743" height_o="687" data-src="https://freight.cargo.site/t/original/i/2320a057bcfd0f438d67fd24a3eae02598943f6672bbc17ab97e6466c676ced0/2.jpg" data-mid="92308593" border="0" src="https://freight.cargo.site/w/743/i/2320a057bcfd0f438d67fd24a3eae02598943f6672bbc17ab97e6466c676ced0/2.jpg" /> <img width="1221" height="687" width_o="1221" height_o="687" data-src="https://freight.cargo.site/t/original/i/c7f8596a540702bcbfa90289ed6f064e3aad8be8e2c02f049b0f79e35a5a3eab/3.jpg" data-mid="92308592" border="0" src="https://freight.cargo.site/w/1000/i/c7f8596a540702bcbfa90289ed6f064e3aad8be8e2c02f049b0f79e35a5a3eab/3.jpg" /> <img width="1554" height="653" width_o="1554" height_o="653" data-src="https://freight.cargo.site/t/original/i/ee0c1a4f311b1b7fa2ed7a4cf7b4c7aaf57db15ae445ff105aabbf2162cf47d0/4.jpg" data-mid="92308591" border="0" src="https://freight.cargo.site/w/1000/i/ee0c1a4f311b1b7fa2ed7a4cf7b4c7aaf57db15ae445ff105aabbf2162cf47d0/4.jpg" /> <img width="500" height="457" width_o="500" height_o="457" data-src="https://freight.cargo.site/t/original/i/1ac51ea1f38ad9b764a97e8474fe0e92c4d07359acf4bcff10ae653e41b34377/upload-16754070-704b-4f4f-a05d-d0d4157f1edf.gif" data-mid="92309062" border="0" src="https://freight.cargo.site/w/500/i/1ac51ea1f38ad9b764a97e8474fe0e92c4d07359acf4bcff10ae653e41b34377/upload-16754070-704b-4f4f-a05d-d0d4157f1edf.gif" /> <img width="838" height="514" width_o="838" height_o="514" data-src="https://freight.cargo.site/t/original/i/0d7e5379aa9f7b94566f2ec4f7dd05f0b5f769262ba61db96ffaf39d27c4211d/8.jpg" data-mid="92309837" border="0" src="https://freight.cargo.site/w/838/i/0d7e5379aa9f7b94566f2ec4f7dd05f0b5f769262ba61db96ffaf39d27c4211d/8.jpg" /> <img width="838" height="553" width_o="838" height_o="553" data-src="https://freight.cargo.site/t/original/i/3c5d2c34486a3753693c090a4f403c4573f900fd4aa97b9342715c448ee353a6/6.jpg" data-mid="92308589" border="0" src="https://freight.cargo.site/w/838/i/3c5d2c34486a3753693c090a4f403c4573f900fd4aa97b9342715c448ee353a6/6.jpg" /> <img width="838" height="644" width_o="838" height_o="644" data-src="https://freight.cargo.site/t/original/i/1c0b6f325cf9f34332cf8414a619875c1805567007ace96ee002f6cb2510b86d/5.jpg" data-mid="92308590" border="0" src="https://freight.cargo.site/w/838/i/1c0b6f325cf9f34332cf8414a619875c1805567007ace96ee002f6cb2510b86d/5.jpg" /> <img width="1620" height="681" width_o="1620" height_o="681" data-src="https://freight.cargo.site/t/original/i/a89dbc765d531ffbf68b9ae441ec58772b77e814d9b5c76165899aabb3bfa7df/9.jpg" data-mid="92313545" border="0" src="https://freight.cargo.site/w/1000/i/a89dbc765d531ffbf68b9ae441ec58772b77e814d9b5c76165899aabb3bfa7df/9.jpg" />