VIVA. ESPAÑA.
Ministerio de Igualdad - Gobierno de España
Ministerio de Igualdad - Gobierno de España
‘Viva España’ is a Spanish saying that translates to ‘Come on Spain’
and that for a long time was appropriated by the right wing to speak
about our country pride. The curious thing is that in spanish 'Viva'
not only means 'Come on' but also 'Alive'. So for this campaign the
Ministry of Equality decided to re-appropriate this concept in order to
talk about what we should really be proud of as a country: the policies
of equality that have made thousands of women free, thousands of
women alive.
The campaign was published ten days before the Spanish general
elections, an election in which the far right - and its denialism
of gender-based violence as well as its attack on #LGBTQIA rights
- was making inroads. This campaign was a reminder of the value
of policies that stand up for people's rights.
and that for a long time was appropriated by the right wing to speak
about our country pride. The curious thing is that in spanish 'Viva'
not only means 'Come on' but also 'Alive'. So for this campaign the
Ministry of Equality decided to re-appropriate this concept in order to
talk about what we should really be proud of as a country: the policies
of equality that have made thousands of women free, thousands of
women alive.
The campaign was published ten days before the Spanish general
elections, an election in which the far right - and its denialism
of gender-based violence as well as its attack on #LGBTQIA rights
- was making inroads. This campaign was a reminder of the value
of policies that stand up for people's rights.
CdeC 2024 . 1 Silver