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Uber
Uber
This campaign showcases unexpected life situations and how Uber
is always there to solve them for you. The main challenge was to find
emotional insights to talk about rational service benefits such
as Uber’s fixed pricing or its ‘Add a stop’ feature.
is always there to solve them for you. The main challenge was to find
emotional insights to talk about rational service benefits such
as Uber’s fixed pricing or its ‘Add a stop’ feature.