FIDELITY TEST
NETFLIX
We were briefed to generate conversations in Brazil about
Netflix Cheating (the habit of watching Netflix without
your significant other) and to do that we recreated a famous
Brazilian trash TV show: João Kleber's "Fidelity Test".
In it, men were tempted to cheat on their wives by beautiful models
without knowing they were being recorded. Instead o a model, we had Netflix.
The results of our social video were impressive: 22MM people impacted;
10MM views (4.5MM of them 100% organic); 50K+ shares; 190K+ reacts;
and +100 media articles about our campaign.
Shortlist . Wave Festival 2017 . PR
