We were briefed to generate conversations in Brazil about Netflix Cheating
(the habit of watching Netflix without your significant other)
and to do that we recreated a famous Brazilian trash TV show:
João Kleber's "Fidelity Test". In it, men were tempted
to cheat on their wives by beautiful models without knowing
they were being recorded. Instead of a model, we had Netflix.
The results of our social video were impressive: 22MM people impacted;
10MM views (4.5MM of them 100% organic); 50K+ shares;
190K+ reacts; and +100 media articles about our campaign