HCOR

In Brazil, the misuse of medicines causes intoxication of 3 people per hour. Many of these cases could have been avoided if the patient had read the package insert, but they are written in too complex scientific language and more than 51% of the population simply ignore, putting their lives at risk. The current format of the package inserts endangers lives and this has become a serious public health problem.

In a country with more than 230 million active smartphones, Icons for Medicines uses this platformto cross key information from patients with the main information in a package insert. All through AR,just point the camera from your phone at the medicine box and it will turn into informative and visually accessible packaging. The information is clearly represented, created through rigorous research alongside doctors and patients, who have defined universal icons, so that anyone in Brazil can have access to this information.
Now the process of getting medicated has become much easier and safer.