unAimaginable
HARDEES
HARDEES
AI is the word du jour, the topic of the moment.
Everyone is talkin about AI and its capability.
Thanks to the next generation Chatbot GPT
and DALL-E platforms, industry leaders, tech leaders,
celebritie and news channels all over the world
are discussing the hottest topi about how AI
can replace human creativity. This moment has even
been compared to the 'invention of the Guttenberg press'
or 'invention of photography' by many thought leaders.
We decided to put AI to the test with unAImaginable,
an experiment to se just how good it really is, to see if
it was the genius it’s purported to be - and whether
there’s any way to alleviate everyone’s anxiety about it.
We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.
Everyone is talkin about AI and its capability.
Thanks to the next generation Chatbot GPT
and DALL-E platforms, industry leaders, tech leaders,
celebritie and news channels all over the world
are discussing the hottest topi about how AI
can replace human creativity. This moment has even
been compared to the 'invention of the Guttenberg press'
or 'invention of photography' by many thought leaders.
We decided to put AI to the test with unAImaginable,
an experiment to se just how good it really is, to see if
it was the genius it’s purported to be - and whether
there’s any way to alleviate everyone’s anxiety about it.
We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.
Dubai Lynx 2023 . 1 Shortlist . 1 Bronze
