SUMMER CLASSIC
HARDEES
HARDEES
For this campaign our approuch was to keep it real, no bulshit.
If you know something about the Middle East reagion you probably
could imagine how hot the wheather is in there. Different from most
of the other regions, the Summer season is not about fun, happines,
and events outside home. The Summer in this region means pain
and sweat. So to this launch we try to give the consumer one good news.
Summer is S#!T but at least you have The New California Classic.
If you know something about the Middle East reagion you probably
could imagine how hot the wheather is in there. Different from most
of the other regions, the Summer season is not about fun, happines,
and events outside home. The Summer in this region means pain
and sweat. So to this launch we try to give the consumer one good news.
Summer is S#!T but at least you have The New California Classic.
