In 2016 ESPN lost the exclusivity deal for the NBA and NFL
games in Brazil. So, on their new campaign, they decided to show
the public that they have 20 years of NBA and NFL experience,
so they are the perfect place to watch those leagues.

The campaign was created to tell the public that the ESPN was alredy
part of their lives, and sometimes more important than anything else. 

All the movies in the campaign showed important Family moments
that were erased so people could record their favorite NFL or NBA game.