TROPICAL MIX
DEVASSA (Heineken)
DEVASSA (Heineken)
Devassa is a Heineken beer brand that has a deep connection
with Brazilian music and culture. To launch this new brand
concept, instead of a traditional TV spot, we created a music
video starring Iza reinterpreting Brazil Pandeiro, an iconic
song from Novos Baianos.
with Brazilian music and culture. To launch this new brand
concept, instead of a traditional TV spot, we created a music
video starring Iza reinterpreting Brazil Pandeiro, an iconic
song from Novos Baianos.
Bronze . Clube de Criação 2021 . Devassa
Shortlist . Clube de Criação 2021 . Devassa
